Company name: Nulo Pet Food
Year of origin: 2009
Home base: Austin, Texas
Nulo produces a spectrum of premium dog and cat food recipes all formulated to give animals the nutritional content they need to thrive, along with probiotics to help with digestion.
Our favorite thing: Nulo foods are available in an ancient grain formula and the original grain free formulation.
“Love in every bite”
Nuloâ€™s dog and cat food recipes are exactly what animals need. Theyâ€™re high in animal-based protein, low in carbs and use low-glycemic ingredients to promote healthy body conditions and stable energy. Nulo also adds a patented probiotic to aid with digestion that survives the cooking process, shelf life and is viable in your petâ€™s digestive tract. All of the ingredients are carefully selected with intention and purpose. They are functional, delicious and nutritious.
Nulo founder Michael Landa and his buddy, Max
The story of Nulo begins with Michael and Max. Michael was running a growing dog care business in California, and Max was his trusty black lab. Michael started noticing a disturbing increase in diabetic pets among his customers, figured out that most pet foods had only fast food-level nutritional value, and immediately started worrying about Max.
Animal-based proteins, low carbs and probiotics
Michael knew there had to be a better option for his buddy and for all pets. So he andÂ Max packed their bags and moved to Austin, Texas, partnered with nutritionists, veterinarians, and food makers, and cooked up a truly different breed of pet food. Â The standard has always been that if Michael wouldnâ€™t feed it to Max, Nulo wonâ€™t sell it.
Nutrition meets love in every bite (NU + LO)
Nulo now has dozens of recipes, all made to nourish the healthiest and happiest pets around. When we bring out the best in them, they bring out the best in us.